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EDI CASE STUDIES

Proving EDI can make a positive change in business.

GLAMORGAN CRICKET

Glamorgan Cricket continue to embrace our diverse fanbase and are constantly looking for ways to engage and improve relationships to make Sophia Gardens the most welcoming destination for all supporters.

glamorgan ccc

CLIENT OVERVIEW

INDUSTRY: Sports
EMPLOYEE NUMBERS: 92
ACCREDITATION(S): Investors In Diversity

The Aims:

In March 2022, building on our existing strategy, Cricket Wales and Glamorgan Cricket combined to create one Equity, Diversity and Inclusion (EDI) plan for Cricket in Wales. The mission was to “Transform cricket in Wales into a sport where everyone feels they are respected, belong and are treated fairly.”

That plan had three main areas: –

  • Ensuring that the Talent Pathway is fair and transparent.
  • Developing our staff.
  • Making sure everyone who attends or has a cricket experience feels at home and have a warm welcome whoever they are.


What commitment have they shown?

Over the last 12 months we have doubled down on our efforts to make our game the most diverse, inclusive and fair in Wales. This means minimising barriers, smashing perceptions and breaking stigmas and taking cricket to some of the most under-represented groups in terms of sports participation.

We’ve implemented a number of organisational changes that have been steered by our EDI subcommittee which reports into the board. These include reviewing dressing room culture, player and coach education, aiding the progress of people from diverse backgrounds into pathways and professional teams and delivering actions to ensure Sophia Gardens is accessible and welcoming to all.

Left Quote Mark

We are really pleased with the commendation from the respected UK centre on Diversity and Inclusion. We have a lot more to do but are greatly encouraged to have this independent thumbs up about our commitment to making anyone who plays, watches or enjoys the experience at Sophia Gardens feel at home and be sure of a warm Welsh welcome.

MARK FROST – COMMUNITY DEVELOPMENT MANAGER

Right Quote Mark

Glamorgan Cricket continue to embrace our diverse fanbase and are constantly looking for ways to engage and improve relationships to make Sophia Gardens the most welcoming destination for all supporters. This was most recently demonstrated with the listening groups we ran to take feedback from supporters on how we can improve our offering to cater and appeal to them.

See more about our commitment here https://glamorgancricket.com/edi-strategy

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