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EDI CASE STUDIES

Proving EDI can make a positive change in business.

GLAMORGAN CRICKET

Glamorgan Cricket continue to embrace our diverse fanbase and are constantly looking for ways to engage and improve relationships to make Sophia Gardens the most welcoming destination for all supporters.

glamorgan ccc

CLIENT OVERVIEW

INDUSTRY: Sports
EMPLOYEE NUMBERS: 92
ACCREDITATION(S): Investors In Diversity

The Aims:

In March 2022, building on our existing strategy, Cricket Wales and Glamorgan Cricket combined to create one Equity, Diversity and Inclusion (EDI) plan for Cricket in Wales. The mission was to “Transform cricket in Wales into a sport where everyone feels they are respected, belong and are treated fairly.”

That plan had three main areas: –

  • Ensuring that the Talent Pathway is fair and transparent.
  • Developing our staff.
  • Making sure everyone who attends or has a cricket experience feels at home and have a warm welcome whoever they are.


What commitment have they shown?

Over the last 12 months we have doubled down on our efforts to make our game the most diverse, inclusive and fair in Wales. This means minimising barriers, smashing perceptions and breaking stigmas and taking cricket to some of the most under-represented groups in terms of sports participation.

We’ve implemented a number of organisational changes that have been steered by our EDI subcommittee which reports into the board. These include reviewing dressing room culture, player and coach education, aiding the progress of people from diverse backgrounds into pathways and professional teams and delivering actions to ensure Sophia Gardens is accessible and welcoming to all.

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We are really pleased with the commendation from the respected UK centre on Diversity and Inclusion. We have a lot more to do but are greatly encouraged to have this independent thumbs up about our commitment to making anyone who plays, watches or enjoys the experience at Sophia Gardens feel at home and be sure of a warm Welsh welcome.

MARK FROST – COMMUNITY DEVELOPMENT MANAGER

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Glamorgan Cricket continue to embrace our diverse fanbase and are constantly looking for ways to engage and improve relationships to make Sophia Gardens the most welcoming destination for all supporters. This was most recently demonstrated with the listening groups we ran to take feedback from supporters on how we can improve our offering to cater and appeal to them.

See more about our commitment here https://glamorgancricket.com/edi-strategy

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“We are delighted to receive the Silver Award, and this will play a crucial role in shaping our long-term EDI plan, supporting us on this ongoing journey.” 
Services used: Leaders In Diversity
Tim Plumb, CEO – Polymat
“It means so much to us all that we are part of change and driving EDI forward. This accreditation is something we will display with pride as we continue to work towards our goals of a fair and equal society.”
Services used: Masters In Diversity
Karen Cowan, Head of Corporate and Governance, and Equality, Diversity and Inclusion (EDI) lead – Ongo
“Embarking on the coveted Investors in Diversity Award had two purposes for us, both of which were equally important; to gain expert independent recognition of the work we do, and to help us push the boundaries further and do more for our people.”
Services used: Investors In Diversity
Hilary Jones, Chief Executive  – Bro Myrddin Housing Association
“We are immensely proud to have earned this esteemed certification, particularly because it reflects the voices of our employees and clients. Achieving this milestone took time, effort, and resources, but ensuring equality is a commitment we strive to uphold.”
Services used: Investors In Diversity
Deborah Parsons, Group CEO and Sustainability & Outreach Director  – Better Green Group

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Contact details

National Centre for Diversity

PO BOX 1741, Huddersfield, HD1 9GA

Call: 0800 288 4717

Email: admin@iiduk.org

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