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Leadership in uncertain times…

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Effective leadership during the Covid-19 crisis is crucial, as your actions now will have lasting impacts. It’s essential to communicate with clarity, empathy, and authenticity, while being mindful of how stress affects your team. Embrace silence, focus on fairness, and ensure your words and actions align to build trust. Your leadership will be remembered long after the crisis, so prioritise connection and maintain the values of FREDIE—Fairness, Respect, Equality, Diversity, Inclusion, Engagement—in every interaction.