Her experience spans local, national, and global brands, working on high-profile marketing campaigns and strategic communications. Alongside her marketing expertise, she is deeply passionate about Equality, Diversity, and Inclusion (ED&I), believing that inclusive practices and diverse representation are integral to creating impactful and authentic marketing strategies.
How do you incorporate ED&I into your marketing work, and why is it important to you?
For me, ED&I isn’t just an initiative—it’s a mindset. I believe it is crucial for brands to be authentic and represent the diverse communities they aim to engage. Whether it’s through inclusive language, diverse imagery, or ensuring accessibility in digital content, I work to make sure that ED&I is reflected at every touchpoint. I’m deeply passionate about supporting organisations that prioritise inclusivity because I see the positive ripple effect it has on both their internal culture and the communities they serve.
What challenges do you think organisations face today in promoting diversity and inclusion in their marketing efforts?
One of the biggest challenges organisations face is ensuring that their ED&I efforts don’t just exist in policy but are genuinely reflected in their communications. It can be difficult for companies to move beyond surface-level diversity and truly embed inclusive practices into their campaigns. There’s also the challenge of addressing unconscious biases in content creation and ensuring that all voices are heard and represented. My role is to help organisations navigate these challenges and implement strategies that not only look good on paper but make a lasting impact.
What advice would you give to organisations looking to improve their ED&I efforts within their marketing?
My advice would be to start with authenticity. Don’t just jump on the ED&I bandwagon; take time to understand your audience and the communities you’re trying to reach. Look at your content through an inclusive lens—does it reflect the diversity of the people you serve? And remember, ED&I isn’t a one-time fix; it’s an ongoing process. The most successful organisations are those that continuously evolve and listen to feedback from their communities. Make ED&I an integral part of your culture and see how it transforms your brand’s connection with your audience.
